Wolfgang Dürheimer, CEO of Bugatti and Bentley, will retire at the end of this year as earlier reports have suggested. His replacement at Bugatti will be former Audi Sport chief Stephan Winkelmann, while Adrian Hallmark from Jaguar Land Rover will take the helm at Bentley.
Winkelmann leaves his role as Managing Director of Audi Sport after having joined in the spring of 2016. Along with rolling out the new R8 Spyder and RS 5 coupe, he told Automotive News he had hopes for an Audi Sport hypercar. Prior to that appointment, he led Lamborghini for 11 years and helped the brand triple its number of dealerships. He starts his new post on January 1, 2018.
Hallmark will begin his new role at Bentley on February 1. Most recently, he served as Global Strategy Director at Jaguar Land Rover. Earlier in his career, he served as Bentley’s Sales, Marketing and PR board member, helping to roll out the Continental GT in 2003.